Work

Two real products I designed, built and still run.

Not concepts or mock-ups. Both are live, used by real customers, and looked after day to day. Here's the problem each one solves and how.

Live product, New Zealand

GateBud

QR visitor and contractor check-in for orchards. Know who's on site, and have the record when you need it.

  • Strategy
  • Design
  • Build
  • Run day to day
gatebud.com
GateBud's On site now view, showing who is on each orchard and an overdue check-out, beside a visitor's check-in screen on a phone.

The problem

Orchards have visitors and contractors coming and going across many properties. Owners need to know who is on site, make sure people have seen the hazards for that property, and be able to show a record later. Paper sign-in books at the gate don't do any of that well.

The solution

A QR code at each gate. Visitors scan it with their phone, enter their details and review that site's hazards, maps and documents. No app and no visitor account. The team sees who is on each property from one view, with an evacuation roll call when it's needed.

My role

Everything. Product strategy, design, build, pricing, setup for new customers and support. GateBud is my own company and I run it day to day.

The GateBud visitor log, with a visit expanded to show the documents acknowledged, the visitor's answers and a sign-out note.
The visitor log: every visit, the answers given and which version of each document was acknowledged.
Copying settings from one orchard to others in GateBud.
Set up once, adapt for each orchard: shared settings, separate hazards per property.

Design and technical challenges

  • Patchy rural reception. If the signal drops during check-in, the entry is saved on the phone and retried, and the visitor can see whether it has been recorded.
  • Many properties, one account. Shared settings where it saves time, separate hazards, maps and documents where it matters, and access controlled per team member.
  • Records that hold up later. The log keeps the details submitted and the exact document versions each visitor acknowledged, exportable as PDF or CSV.

Where it is now

  • Live and in use on New Zealand orchards.
  • Sold as a commercial product at NZ$65 per site per month, with assisted setup included.
  • Built to work alongside existing safety systems, not replace them.
Visit gatebud.com

Live product, New Zealand

Pulled

Home education applications for NZ parents, MoE-ready in 48 hours.

  • Design
  • AI drafting
  • Human check
  • Build and run
pulled.co.nz
The Pulled home page.

The problem

Parents who want to home educate in New Zealand apply to the Ministry of Education. The form looks short and turns into hours of work, with conflicting advice online, often while a 20-day clock is running.

The solution

Parents answer plain-English questions in 15 to 30 minutes. AI drafts the application from their answers, in their voice, and a parent on the team reads every draft top to bottom before it's delivered as an editable document.

My role

Product design, the build and the AI-assisted drafting workflow. We run Pulled as a small family operation: two NZ parents who went through the process ourselves.

A real excerpt from a Pulled draft, with names changed, beside notes on what every draft covers.
A real draft excerpt (names changed): written from the family's own answers, so it sounds like them.

Design and technical challenges

  • Sounding like the parent, not like AI. Drafts start from the family's own answers, and the review pass checks every word holds up.
  • A person in the loop by design. Nothing goes out unread. The workflow is built around the human review, not bolted on.
  • Honest about limits. One price, all 11 form sections covered, revisions covered if the Ministry comes back, and no promise of approval, because that decision is theirs.

Where it is now

  • Live, with one price of NZ$130 per application.
  • Parents have shared their approvals, with permission, on the Pulled site.
“MoE said it was written very well, with no concerns. A massive weight has been lifted.”
A Pulled parent, published on pulled.co.nz
Visit pulled.co.nz

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