Custom software

Your prototype works. Can you trust it?

AI tools make it easy to build something that demos well. Making it work every time, for real customers, with their data kept safe, is a different job. I help you make that jump, or plan it so you can do it yourself.

Discuss a software project See how we can work

A demo and a product are not the same thing.

A working demo

  • Looks right on your laptop
  • Works if you click the right buttons in the right order
  • One user, made-up data
  • Nobody knows when it breaks

Software you can rely on

  • Works on the phones and browsers your customers use
  • Copes when people do things you didn't expect
  • Real accounts, permissions and data kept private
  • Tested, monitored and safe to change

What sits under a prototype

The deeper you go, the more it matters.

  1. 0 m

    Surface

    What your prototype shows.

    Screens, flows and the first impression. It looks like a product, and it demos well.

  2. 10 m

    Shallows

    Logins, payments and emails.

    Signing in, who can see what, and the emails people rely on. The parts that have to work every single time.

  3. 30 m

    Deep

    Data and security.

    Data that stays correct, access that stays private, and backups that actually restore.

  4. 60 m

    Seabed

    Keeping it alive.

    Testing, monitoring and safe updates. The unglamorous work that prevents 2am surprises.

How we can work

Three ways in. Start small if you like.

Start here

Product Reset

From $495 + GST

A focused 90-minute session on your idea or prototype. We work out what it needs to do, what is risky, and a realistic plan for what comes next.

  • Plain-English plan you keep
  • The technical decisions that matter now
  • An honest view of what it will take

You lead, I help

Build with me

Scoped engagement

For founders and teams building it themselves. I help with the planning, the big decisions and getting it out the door.

  • How to plan it and brief AI and developers
  • Reviews before the big decisions
  • Delivery support when it counts

I build it

Build it for me

Custom quote

I design and build it, using your prototype or idea as the starting point. Custom applications, internal tools and business systems.

  • Designed around how people will use it
  • Built to be tested, monitored and changed
  • Fixed scope and price before we start

Got an agency quote and want a second opinion before you sign? I'll review it for $250 + GST.

Good fits.

  • AI prototype rescueYou built something with AI tools and it is time to make it real.
  • Workflow automationRepetitive admin that should run itself, with a person checking what matters.
  • Internal tools and business systemsThe spreadsheet that runs the business, turned into something dependable.

Tell me what you're building.

You'll talk to me, not an account manager. I reply within one business day.

Discuss a software project